Tuesday, 11 March 2014

Q4: Who would be the audience for your media product?

In order for us to reach our conclusion on who the audience would be we carried out some audience research in which we asked our target audience: both genders and 16-25 on what they would like to see in a thriller and we tried our best to cater to their comments. We did this through vox pop videos in which we interviewed 5 people and asked them structured questions. From what we interpreted this is who our target audience would be:





This is the description with the Demographics of our target Audience. 


         This image gives a rough idea of the type of person we try to target. The Psychographics of this character are seen when she has head phones on meaning that the character enjoys listening to music,and pop corn shows that the character like going to the cinema, plus the remote in her hand signifying television. She is wearing roller stakes to show that she likes to be thrilled and adventurous. This is also shown in her shocking hair color.






   
  

The video above helps build the profile of what our target audience would be like. It shows the interests of our target audience. Our audience might like thrillers because they get the blood pumping like the theme parks in the video and they are also unpredictable - this can be seen in our opening sequence because the antagonist is a female character which is against the convention.


Our target audience could be an innovator: Self-confident risk-takers, seeking new and different things. They could be interested in movies like Inception,Seven and The Inside Man. They could also be interested in books like The Da Vinci Code and many more Dan Brown books.

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